it's realizing that you an sell something there is no great demand for, but by improving one simple thing about its appearance you convince people to believe they must buy it to share in your ploy that makes it appear like something else they aren't terribly interested in buying.
Take the ordinary lollypop. Now print the wrapper with a stick shift handle design of your favorite shift pattern.
And you're done. Now sell.
https://www.vwheritage.com/shop/80904101/lolly-pop-5-speed-gear-knob/?crumbStartPage=1&crumbStartRow=1
https://www.vwheritage.com/shop/80904101/lolly-pop-5-speed-gear-knob/?crumbStartPage=1&crumbStartRow=1
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